Because you're tired of wasting your time and money on diets and meal plans that don't deliver the results you're looking for. Let's face it: if you can follow someone else's rules for eating, you'll get results, as long as you can stick with it. But what happens when you want to eat out? Celebrate the holidays? What if you don't actually like the food you're supposed to eat?
Lasting results are almost impossible when you follow someone else's plan because you have your own personal food preferences and eating habits.
What is the solution to diet rigidity and unsustainable results?
It's called Flexible Eating.